t might sound like a strange business model, as we will eventually not have any customers, but our mission is to help people live happier, longer lives by quitting smoking. Those are the words of Jody Lodge, CEO at Johnson & Johnson’s Swedish facility in the southern town of Helsingborg. But strange it is not. With 400 million smokers in China alone and smoking on the rise just about everywhere else, the market for nicotine replacement products is unlikely to be stubbed out any time soon.
The J&J plant in the southern Swedish town of Helsingborg proves the point. This is home to Nicorette® products, those famous gums and patches that help millions of smokers to give it up, and it’s about to get bigger.
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This is the place from which all Nicorette® branded products around the world originate (except the patches which are manufactured elsewhere). Or as Jody Lodge puts it: “If you find yourself in Australia and go to the pharmacy and see Nicorette® gum by the checkout, tell your friends you know where it’s made!”
Now, to meet the ubiquitous demand, J&J, through its subsidiary McNeil AB, is investing some EUR 20 million in upgrading the facility to step up the production of Nicorette® branded products, as well as new products coming into the portfolio such as Rhinocort® nasal spray.
EXPANDING THE HELSINGBORG SITE
Besides increasing its production capacity through upgrading existing lines and installing new equipment, the expansion plan includes the installation of a fully automatic packaging system at a J&J-owned facility nearby.
Jody Lodge, CEO at Johnson & Johnson’s Swedish facility in the southern town of Helsingborg
Appropriately enough, the decision to expand marks the 40th anniversary since Nicorette® gained its first official approval for European sales. Switzerland got the honour in 1978 followed by Sweden in 1981.